Want to be loved by your customers? Do this.

What if you could easily and effortlessly get referrals from your customers, wouldn’t that be great?

Sometimes all it takes is considering how YOU would like to be treated as a customer.

Here are some Do’s that might have them jumping for JOY.

Love your Business

DO be someone who builds relationships before results. Be a person your customers ENJOY.

DO CALL your customers to check in with how you are doing. Ask your customers if they have any ideas or suggestions that would help you to serve them better.

DO offer continuous service or product improvements.

DO remember to THANK your customers for their business. A  HANDWRITTEN note  on a nice card via regular mail will WOW your customers.

DO keep your customers in the loop if there are problems with  your product or service. (Think: Steve Jobs handling the iPhone 4.0 situation)

DO teach your customers how to get the most from your product or service.

DO something totally unexpected that adds value to your customer just because.

DO give clients special services or a for-clients-only club with special offers.

DO follow-up, ask for feedback.

DO remember client birthdays.

DO stay ahead of the pack. Look for ways to innovate and offer something nobody else does. Be a leader.

DO love your customers and they will love you back.

Sandra Bullock and me

Once upon a time, I had a job as director of special events at The Fashion Group International that I quit for family reasons.

Really, I did.

But before “family reasons” starting piling up, I had a pretty good ride at a very nice job.

There were many perks of the job.

1. Amazing swag.

2. Meet some very interesting people.

3. Go to fashion shows.

4.  I got my picture taken with Sandra Bullock.  Yup. In 6 years of working at my job, I never took advantage of the opportunity to get my photo taken with any other person and I had lots of chances. But here’s the thing. If you stand next to say, Catherine Zeta-Jones, Gwyneth Paltrow, Charlize Theron, or Sandra Bullock you better be either really confident or really want the photo because it’s hard to look gorgeous next to any of those women.

And in my case, I was totally unprepared for my photo op.   I had literally settled for and bought in a mad dash to Lord & Taylor on 38th and Fifth,  the dress I am wearing about an hour before the big event Fashion Group Night of Stars at Cipriani 42nd Street.

Lesson: Always be prepared and get your outfit together way in advance if celebrities are coming to dinner. There will be cameras on hand.

Nancy Mindes, Sandra Bullock, Diane Clehane

Sandra Bullock was the  Night of Stars humanitarian honoree for having given two million dollars to the Red Cross for Sri Lanka and Hurricane Katrina aid.  Along with Sandra Bullock were lots of other A-listers like Valentino and Meryl Streep.  (And we had Donald Trump there too. Really.)

Late in getting started and rushing to get ready, I had forgotten to bring any lingerie, read: no power push-up bra, no shapewear, and Boom! A photographer snaps us and I am in a photo with Sandra Bullock.

No matter.

Don’t look at me look at Sandra looking beautiful in that golden Valentino gown.

She’s the one in the middle.